Do you have a similar project?
RETAIL REFERENCES Senses and emotions: while 83% of all commercial communication appeals only to one sense, our eyes. 75% of our day-to-day emotions are influenced by what we smell, and there is a 65% chance of a positive mood change when exposed to “positive” sounds. Senses and the emotions we feel as a result of what we sense have a very big impact on our purchasing behavior. |